Monday, January 5, 2009

Facebook Search vs SideStripe Search

We’ve had a few meetings where we are showing our technology to people and once in a while someone inevitably says, “What about Facebook’s search? Doesn’t it do this?” And since we all know that a picture says a thousand words, and a live real-time demo says 10,000 words (you’ve heard that before right?), we pull up Facebook and SideStripe and do side by side searches. This blog shows that comparison.

Here is a search for “wine” on Facebook using our CEO’s (Matt Bradley’s) Facebook account. He doesn’t mind… honestly!

fb_wine_cropped_annotated 

So let’s examine these results:

  1. Chris Wine is a connected friend on Facebook. All good.
  2. Cult Vines Wine and Classic Wines….??  What are these? Wine companies I guess. Matt can add them as friends if he wants. Now you might ask, “Can a human and a company be friends?”  Yes. This is the Internet where anything can happen.
  3. Another guy from Knoxville with “wine” found somewhere in his long last name (Winebrenner). Matt and this guy have a mutual friend, but Matt has never heard of this guy.
  4. The next two results are wine related groups, “A Glass of Wine Solves Everything” and “I love wine!”. And although it may be true that a glass of wine does solve everything, it may not be what Matt is looking for.

So are any of these results useful? The first one would be useful if Matt were searching for Chris Wine specifically, maybe to send him a message or to see what’s going on in his life. Or if he were looking to join a wine group, then he could find them here.

Now lets look at the same search on SideStripe:

ss_wine_cropped_ex

  1. Friends review of a wine bar in San Francisco called District.
  2. Another friend took pictures of his trip to Niagara wine country.
  3. A couple of friends who have said they are interested in wine on their social network profile.

Conclusion

Facebook search helps you find people and groups to connect to whereas SideStripe search helps you find information about the people you know. This post is not intended to say our search is better than Facebook’s, it just shows that they are much different and have a different purpose.

What do you think? Which results would you rather see? Which do you think are more relevant if you were searching?

Posted by Travis Reeder at 1:28 PM
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